The teaching point here is that there are many irresponsible businesses out there like drive thrus, bars, and strip clubs, who sell alcohol irresponsibly to people who are equally moronic when they get behind the wheel.
Opening a beer barn requires detailed research.
Newspaper ads, unique signage, radio play, etc. As I walked around with the owner, it became clear that the liquor business was being sold with the building. Call us today at to learn how we can save you time and money. The business plan includes a multi-year formal planning document that includes funding sources, vendors, inventory, marketing plans, a budget and potential funding sources.
Other than beer, The Drive Thru also offers fountain drinks, limeades. Talk about Big Data. As an owner-operator of a liquor store you have roughly the same job security as a tenured college professor. Are there any services offered at the store? Inventory is expensive and margins are thin, managing inventory and cash flow is extraordinarily difficult and SKU level demand is nearly impossible to forecast accurately.
Do any of them offer a drive thru feature? The Budweiser distributor welcomed us to the industry by requiring cash upon delivery for the first 90 days.
Make it clear that you believe this is an important competitive edge—a vital piece of the plan for the SBA. Contract for additional driveway entrances, if necessary, and signage to direct drivers into and from the barn.